Establishing A Sustainable Market For Water Purification Tablets In Ghana



Aquatabs are one of the world’s most popular water purification tablets, produced by Medentech, a company specializing in manufacture of disinfection products. Through partners, more than 11 billion liters of water were treated with Aquatabs worldwide in 2016. First introduced to the Ghanaian market roughly 10 years ago by the USAID Ghana Sustainable Change Project, the tablets remain in high demand today — more than 4 million tablets were sold in Ghana alone in 2015, with similar sales figures in 2016.

The latest podcast from Global Waters Radio takes listeners to Kumasi, capital of Ghana’s Ashanti region, where a distributor of Aquatabs, Ernest Saka Ansong, and Asieduwaa Ofori Darko, a local Aquatabs vendor, share their thoughts on water quality challenges in Ghana, marketing and distribution strategies for water purification tablets, and stories of how they have positively impacted the communities they serve. This podcast was originally published in July 2017.

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